https://thiagomantega.com.br Thiago Amarante - Creative Art Director Tue, 05 Mar 2024 17:41:03 +0000 https://thiagomantega.com.br en https://thiagomantega.com.br/Homepage Tue, 05 May 2020 19:36:20 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Homepage HI! I''M THIAGO AMARANTE, CREATIVE ART DIRECTOR. ADVERTISING, DESIGN, STRATEGY &amp; LAST BUT NOT LEAST: MUSICIAN ENTHUSIAST — BASED IN @ SÃO PAULO, BRAZIL. keep scrolling v https://thiagomantega.com.br/Kero-Coco-Kids-1 Tue, 05 May 2020 19:36:17 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Kero-Coco-Kids-1 Kero Coco Kids® Kero Coco is the biggest coconut water brand in Brazil. It lacked empathy by the youngest public, though. To change that, Kero Coco created a new product, without sugar, in order to be more appealing to both parents and children: Kero Coco Kids. When communicating with kids, you must speak in their language. And how do they communicate these days? Yep, emojis =P.So we came up with the idea of combining the funny faces children make + the coconut itself in order to create not one, but sixteen coconut emojis. Each Kero Coco Kids package comes with two coconut emojis, one in the front and one in the back. They are cute, collectible and create new fun games, bringing kids together. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a81b72dfd230c117d425db5cf4e304dfe8b4b1c2056ed124bce153fe25dc987e/KC.jpg" data-mid="80952992" border="0" src="https://freight.cargo.site/w/1000/i/a81b72dfd230c117d425db5cf4e304dfe8b4b1c2056ed124bce153fe25dc987e/KC.jpg" /> <img width="2560" height="1162" width_o="2560" height_o="1162" data-src="https://freight.cargo.site/t/original/i/ad11afa0dc7f50417132e4bba212cc34c0ddb97423cb37d120c5d6ad8f20e5d2/packs_.jpg" data-mid="80952993" border="0" src="https://freight.cargo.site/w/1000/i/ad11afa0dc7f50417132e4bba212cc34c0ddb97423cb37d120c5d6ad8f20e5d2/packs_.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dd47152555c4c867c89fedce08bbca716eeee295f608467da4f81063beb660fa/flag.jpg" data-mid="80953385" border="0" src="https://freight.cargo.site/w/1000/i/dd47152555c4c867c89fedce08bbca716eeee295f608467da4f81063beb660fa/flag.jpg" /> <img width="1488" height="1204" width_o="1488" height_o="1204" data-src="https://freight.cargo.site/t/original/i/8b9e887dfe47030731c0382b6dbc6cf9a4c1083faf1ebfa062d790003b75fa46/cards.jpg" data-mid="69949743" border="0" src="https://freight.cargo.site/w/1000/i/8b9e887dfe47030731c0382b6dbc6cf9a4c1083faf1ebfa062d790003b75fa46/cards.jpg" /> <img width="1488" height="1204" width_o="1488" height_o="1204" data-src="https://freight.cargo.site/t/original/i/af32710d0dc5b201c5f64e4f3fd5806d6c7e34eaa8f47e05c6e29c59f8e1d83c/carinhas.jpg" data-mid="69952132" border="0" src="https://freight.cargo.site/w/1000/i/af32710d0dc5b201c5f64e4f3fd5806d6c7e34eaa8f47e05c6e29c59f8e1d83c/carinhas.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0217267b69c692e52ba91f2cc3ac80d7f9e82121584d9b004f431a4a8b0360a7/flyers.jpg" data-mid="80951632" border="0" src="https://freight.cargo.site/w/1000/i/0217267b69c692e52ba91f2cc3ac80d7f9e82121584d9b004f431a4a8b0360a7/flyers.jpg" /> <img width="2560" height="1567" width_o="2560" height_o="1567" data-src="https://freight.cargo.site/t/original/i/bd81b8812b837e0eed5e0d5d9fa48f1c78879b286f46a5157ec2eb5ab2c4c786/ad.jpg" data-mid="80953382" border="0" src="https://freight.cargo.site/w/1000/i/bd81b8812b837e0eed5e0d5d9fa48f1c78879b286f46a5157ec2eb5ab2c4c786/ad.jpg" /><img width="2560" height="1441" width_o="2560" height_o="1441" data-src="https://freight.cargo.site/t/original/i/c20489ea2a8e724f06d33d5e01e065d8e9b4a51568089ff561eaf74f6065cf0b/02_KV_KERO_COCO_NEW_4.jpg" data-mid="80953622" border="0" src="https://freight.cargo.site/w/1000/i/c20489ea2a8e724f06d33d5e01e065d8e9b4a51568089ff561eaf74f6065cf0b/02_KV_KERO_COCO_NEW_4.jpg" /> Art Direction ······ Thiago AmaranteDesign ········· Thiago AmaranteCW ······· Rodrigo CasanovasCD ······· Marcelo Fernandes, Elton Reale https://thiagomantega.com.br/Mercedes-Benz-7-Notas Tue, 05 May 2020 19:36:18 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Mercedes-Benz-7-Notas Mercedes - Benz 7 Notas® We invited music producer Dudu Marote to translate the features of Mercedes-Benz cars into music. We created 7 films with original soundtracks inspired by the feeling of driving each car. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef3ee7edf017920cf5ef17bf0f37203138468f3db75bf05bd013d96456037d3c/kv_mb_7_notas_final.jpg" data-mid="69818002" border="0" src="https://freight.cargo.site/w/1000/i/ef3ee7edf017920cf5ef17bf0f37203138468f3db75bf05bd013d96456037d3c/kv_mb_7_notas_final.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/436984109dd730d7c8dd2504ad5a97cd991703b04ef3d15e9a5b1393cac0e93a/mb_mood_filme_02_72.jpg" data-mid="69906052" border="0" src="https://freight.cargo.site/w/1000/i/436984109dd730d7c8dd2504ad5a97cd991703b04ef3d15e9a5b1393cac0e93a/mb_mood_filme_02_72.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/913a5f61a8d8cd5d0697a07383a445c9ec6d334b1c9caf2cf557f38ec226a280/mb_mood_filme_72.jpg" data-mid="69906253" border="0" src="https://freight.cargo.site/w/1000/i/913a5f61a8d8cd5d0697a07383a445c9ec6d334b1c9caf2cf557f38ec226a280/mb_mood_filme_72.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d78c8c56fa74582a0267ffd2ddcc84b5072b7386a5d1146c93cd95dd155538e2/trinca.jpg" data-mid="69920720" border="0" src="https://freight.cargo.site/w/1000/i/d78c8c56fa74582a0267ffd2ddcc84b5072b7386a5d1146c93cd95dd155538e2/trinca.jpg" /> Mercedes-Benz 7 Notas all musics: F/Nazca + BuzzFeed Connections Creative concept ········· Thiago Amarante, Guilherme Lucio Creative Direction ········· Thiago Amarante CW ······· Guilherme Lucio, Art Direction ······ Thiago Amarante, Milo Araujo https://thiagomantega.com.br/BGS-De-Volta-Ao-Joo Tue, 23 Nov 2021 19:52:42 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/BGS-De-Volta-Ao-Joo BGS - De Volta Ao Jogo® The campaign was born from the realization that, more than isolating, the pandemic served to strengthen the gaming community. New groups formed, new squads and streamers emerged. Exploring this universe, the campaign combines several easter eggs with the figure of the hero, the character who overcame that difficult stage to get through and is ready to have the most fun at the biggest games fair in Latin America. BGS is #BackToGame <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e11de82bd847299399bc663042f557d1a3ad8640746a5f0835f9b06431de8590/kv_bgs.jpg" data-mid="125462271" border="0" src="https://freight.cargo.site/w/1000/i/e11de82bd847299399bc663042f557d1a3ad8640746a5f0835f9b06431de8590/kv_bgs.jpg" /> Creative Concept ····· Thiago Amarante, Natan PereiraArt Direction ······ Thiago AmaranteCW ······· Gabriel RossetIlustration ········· Dirty Work https://thiagomantega.com.br/Bom-Sinal Tue, 05 Mar 2024 17:41:03 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Bom-Sinal Siga Antenado - Bom Sinal The entity Siga Antenado, responsible for supporting the population during the migration of the TV signal, presents the web series "Bom Sinal". Created by Ogilvy Brasil and produced by Sala 12 and Paranoid, the series consists of four episodes and aims to reinforce the message about exchanging the traditional dish for the new digital dish. The episodes take place in a fictional city called "Bom Sinal", with characters representing different profiles. The story is told through the character Salvador, a stranger who, upon arriving at the location, has the new digital satellite dish installed in his home. The residents begin to create assumptions around him and his curious technology. The scripts were created by Davi Kolb&nbsp;("Bom dia, Verônica" and "DNA do Crime") and Peppe Siffredi&nbsp;("Cidade Cinza"). <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/918ca6cb7a475029f6bd39920593160abb4c008c85c9964e80977b31401597dc/Bomsinal_mosaico_01.jpg" data-mid="206105082" border="0" src="https://freight.cargo.site/w/1000/i/918ca6cb7a475029f6bd39920593160abb4c008c85c9964e80977b31401597dc/Bomsinal_mosaico_01.jpg" /> AD ········· Thiago AmaranteCW ········· Eduardo PinhoCD ········· Danilo Dualiby,&nbsp;Claudia Pimentel,&nbsp;Paulo Salles CCO ······ Sergio Mugnaini https://thiagomantega.com.br/DNA-Caminhoneiro Tue, 13 Sep 2022 17:55:20 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/DNA-Caminhoneiro Shell - DNA Caminhoneiro Historically Shell is a brand that is on the side of truck drivers. Because we know our partners very well, we know that we need to change the way they see themselves. So what is a truck driver's DNA made of? Introducing a new point of view on the truck driver. We gave volume to the message by proposing that they recognize themselves as part of a movement. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/50a358c78bdd10b2a895a50b4f902d617899cf6648bbdd5d592e21d9cde8c8c9/board.jpg" data-mid="152853689" border="0" src="https://freight.cargo.site/w/1000/i/50a358c78bdd10b2a895a50b4f902d617899cf6648bbdd5d592e21d9cde8c8c9/board.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0020e9b62830d8cc26ccde06a8526aa6d9009edf907eb7192aca43442f8784b8/mood_01.jpg" data-mid="152853720" border="0" src="https://freight.cargo.site/w/1000/i/0020e9b62830d8cc26ccde06a8526aa6d9009edf907eb7192aca43442f8784b8/mood_01.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1028d39e072b33518501e5c34d498a2f98c9374764dac89e5f2be6ce10aff831/mood.jpg" data-mid="152853734" border="0" src="https://freight.cargo.site/w/1000/i/1028d39e072b33518501e5c34d498a2f98c9374764dac89e5f2be6ce10aff831/mood.jpg" /> AD ········· Thiago AmaranteCW ········· Camila SilvaCD ······ Alvin Shiguefuzi https://thiagomantega.com.br/A-Voz-Delas-Documentary Thu, 07 May 2020 21:00:07 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/A-Voz-Delas-Documentary A Voz Delas.Doc The mini documentary “A Voz Delas” showed the past, present and future of national rap. A subject, until then, dominated by male voices was told from a female perspective. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/86e166abb6a1841e59e393fb4bb3909e2964cf32ac57f76b709730c219b9a4bb/avd.jpg" data-mid="85043584" border="0" src="https://freight.cargo.site/w/1000/i/86e166abb6a1841e59e393fb4bb3909e2964cf32ac57f76b709730c219b9a4bb/avd.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/f3c21f7365683ec0df1761e5d989b0cc772af1d28e22144ce78185411a0ae3d5/poster_03.jpg" data-mid="90767517" border="0" src="https://freight.cargo.site/w/1000/i/f3c21f7365683ec0df1761e5d989b0cc772af1d28e22144ce78185411a0ae3d5/poster_03.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/39b749e6d56710cfd85dc11c539e30f5c20af9d06818926d2e6e0b045d79a02b/poster_02.jpg" data-mid="90767516" border="0" src="https://freight.cargo.site/w/1000/i/39b749e6d56710cfd85dc11c539e30f5c20af9d06818926d2e6e0b045d79a02b/poster_02.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/791c16a0166445defc9a694d2d8ce49166ade2d2f702fab3f4e6668893d544fe/poster_01.jpg" data-mid="90767515" border="0" src="https://freight.cargo.site/w/1000/i/791c16a0166445defc9a694d2d8ce49166ade2d2f702fab3f4e6668893d544fe/poster_01.jpg" /> Creative Concept ········· BuzzFeed VozesAD ······ Thiago Amarante, Milo Araujo, Alan Madeira https://thiagomantega.com.br/Palmas-Pelo-Brasil Tue, 05 May 2020 19:36:19 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Palmas-Pelo-Brasil SBP - Palmas Pelo Brasil® Everyone knows that Zika and dengue are a cause for concern. The most important thing is that the solution lives in prevention. For this reason, Ivete Sangalo and SBP got together to spread a message to combat the Aedes Aegypti mosquito, which transmits the Zika virus and dengue, and to engage the entire population. The Claps For Brazil movement is an awareness and prevention initiative carried out for Brazilians and by Brazilians. There are only three steps that make the difference: eliminate standing water, apply insecticide and use repellent. Those who help deserve claps. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f7f4c21c8073894d495fe69ce78ebc1de8bf0927719f1d1afc314e30914a6e8a/sbp_ivete_.jpg" data-mid="69974188" border="0" src="https://freight.cargo.site/w/1000/i/f7f4c21c8073894d495fe69ce78ebc1de8bf0927719f1d1afc314e30914a6e8a/sbp_ivete_.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3bf246b604d113cdb498026d116fde713852593f5a49deaf31340d3891f09bde/pranhca_sbp.jpg" data-mid="70090645" border="0" src="https://freight.cargo.site/w/1000/i/3bf246b604d113cdb498026d116fde713852593f5a49deaf31340d3891f09bde/pranhca_sbp.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b268df197e88e26142b4b6dc878d1891334dbc73c5f5751852468f7f95f5cb8e/palmas_flag.jpg" data-mid="70106907" border="0" src="https://freight.cargo.site/w/1000/i/b268df197e88e26142b4b6dc878d1891334dbc73c5f5751852468f7f95f5cb8e/palmas_flag.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c6869ad71691f60fe29f3e276ff2f3824af171dc5af95d4c3f1c8a0d58110cb/claps_rua.jpg" data-mid="70106906" border="0" src="https://freight.cargo.site/w/1000/i/6c6869ad71691f60fe29f3e276ff2f3824af171dc5af95d4c3f1c8a0d58110cb/claps_rua.jpg" /> AD ········· Thiago Amarante, Felipe PerlesCW ········· Alexandre FreiteCD ······ Alexandre Ravagnani, Akira TateyamaVP ······· Rodrigo Corbari https://thiagomantega.com.br/Nao-inventa Thu, 07 May 2020 20:52:49 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Nao-inventa Veja- Não Inventa https://thiagomantega.com.br/Change-The-Subject Tue, 08 Sep 2020 21:23:11 +0000 Thiago Amarante - Creative Art Director https://thiagomantega.com.br/Change-The-Subject Pulse - Change The Subject We were inspired by classic art history paintings to reinforce the new positioning of the brand <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/93350ad399bdb865112f628e54fb37a79d33bf57a14370478520b7be934cd9a8/144_urban_poster_mockup_v2-copy.jpg" data-mid="97653994" border="0" src="https://freight.cargo.site/w/1000/i/93350ad399bdb865112f628e54fb37a79d33bf57a14370478520b7be934cd9a8/144_urban_poster_mockup_v2-copy.jpg" />