Shell - DNA Caminhoneiro
Historically Shell is a brand that is on the side of truck drivers. Because we know our partners very well, we know that we need to change the way they see themselves. So what is a truck driver's DNA made of? Introducing a new point of view on the truck driver. We gave volume to the message by proposing that they recognize themselves as part of a movement.
AD ········· Thiago Amarante
CW ········· Camila Silva
CD ······ Alvin Shiguefuzi
CW ········· Camila Silva
CD ······ Alvin Shiguefuzi