BGS - De Volta Ao Jogo®
The campaign was born from the realization that, more than isolating, the pandemic served to strengthen the gaming community. New groups formed, new squads and streamers emerged. Exploring this universe, the campaign combines several easter eggs with the figure of the hero, the character who overcame that difficult stage to get through and is ready to have the most fun at the biggest games fair in Latin America. BGS is #BackToGame
Creative Concept ····· Thiago Amarante, Natan Pereira
Art Direction ······ Thiago Amarante
CW ······· Gabriel Rosset
Ilustration ········· Dirty Work
Art Direction ······ Thiago Amarante
CW ······· Gabriel Rosset
Ilustration ········· Dirty Work